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Coastal apparel & artwork inspired by the ocean

A Small Taste of Our T-shirts & Journey

Our Journey began as a deckhand with a camera and a passion for the ocean. Evolving into prints and now, ocean-inspired apparel. Staying true to the lifestyle, and adding a little humor and fun along the way. Follow your own passions and live the journey.

My Journey told in Wall Art

The moments captured below were taken during my time as a deckhand aboard the Ranger 85, covering waters from the Channel Islands down to Mexico. The journey later continued through Central America in a VW Vagabond, extending as far as Panama. Many more moments and stories can be found on the Oceans Lure Facebook page — often with less polish, but sometimes even greater stories behind them.

Browse our T-shirt collections

My Journey told in Wall Art

The moments captured below were taken during my time as a deckhand aboard the Ranger 85, covering waters from the Channel Islands down to Mexico. The journey later continued through Central America in a VW Vagabond, extending as far as Panama. Many more moments and stories can be found on the Oceans Lure Facebook page — often with less polish, but sometimes even greater stories behind them.